Doritos

THE BRIEF: 

Energize consumers around a new Doritos product outside of the familiar chip aisle - Doritos Dips.  

THE INSIGHT:  

In 2022, when someone had cool confidence and swag, they were said to have big d!ck energy. Yes, BDE. And that was exactly the energy this launch needed.

THE CREATIVE:  Big Dip Energy

Partnered with cool cat Keke Palmer to show off her favorite ways to serve Big Dip Energy and inspire fans to get dipping. 

In a playful content series, earned media and influencer campaign and consumer giveaway, we positioned Doritos Dips as the way to cool, confidence way to dip all your favorite foods – from pizza to pretzels, veggies and more.

THE OUTPUT: 

7.3B impressions 

330+ earned media placements 

49% SOV compared against food & beverage brands launching new products in past 6 months