Fritos

THE BRIEF: 

Drive renewed cultural relevancy among a younger audience for the Fritos brand.

THE INSIGHT:

In 2023, the mullet was having a major moment in pop culture. The business-in-the-front, party-in-the-back hairstyle was making a statement on the hottest young celebs, fashion runways and everyday consumers.

And it just so happened that the F in the Fritos logo has a very similar flow as the mullet. 

THE CREATIVE:  Fritos Flow 

We made more mullets happen. In partnership with the USA Mullet Championship and Floyd’s Barbershops, we offered Free Mullet Fridays across the country – which quickly booked up and sold out.

And, we up’d that ante at the Mullet Championships by offering a $10K cash prize and a year’s supply of Fritos.

THE OUTPUT: 

Mullet appointments sold out  

1.1 B impressions 

530 placements