Stacy's Pita Chips

THE BRIEF: 

Launch Stacy’s 2024 Rise Project, a campaign to empower women business owners, in a way that helps consumers more easily understand the female funding discrepancy in an easily digestible way.

THE INSIGHT: 

Women own nearly 50 percent of all U.S. businesses yet receive only 2 percent of venture capital (VC) funding. That’s just a sliver of the pie. 

THE CREATIVE:  Stacy’s Rise Pies 

Let’s literally show what 2% of the pie looks like. 

Just in time for the holiday season, Stacy's Rise offered pies that were missing 2 percent of the pie – illustrating the discrepancy and providing people with ways to directly support women-owned businesses.

OUTPUT: 

900MM Impressions

100% positive sentiment in coverage

8% rise in engagement vs. previous year