Barbie

THE BRIEF: 

How do you celebrate the 50th anniversary of the world’s most iconic 11-inch doll? 

THE STRATEGY: 

With an epic coast-to-coast birthday party that spotlights five decades of Barbie influence.  

THE ACTIVATIONS:  Barbie Turns 50

MALIBU, CALIF – The birthday festivities started at a at a life-sized Barbie Dream House in Malibu.  Every space and detail of the house was prettied in pink by interior designer Jonathan Adler and celebrity event planner Colin Cowie.  Celebrities, influencers, media and super fans walked the pink carpet during a 3-day birthday bash. 

NEW YORK, NY – Debuted a New York Fashion Week runway show featuring 50 American designers who created 50 fashion looks inspired by Barbie past, present and future. 

OUTPUT: 

Another chapter of Barbie lore.