Hot Wheels

THE BRIEF: 

Don’t tell – show the world what Hot Wheels imagination is made of. 

THE STRATEGY: 

Ensure everyone saw, gaped and fist pumped at the Hot Wheels Double Loop Dare.

THE ACTIVATION:

On the stage of the X Games in Los Angeles, the Hot Wheels team worked with rally car driver Tanner Foust and Hollywood stuntman Greg Tracy to set a world record by driving two Hot Wheels all-wheel-drive advance rally spec coupe cars through the 66-foot tall Hot Wheels Double Loop Dare track.

My team was responsible for risk management, earned media, content capture and overall fandom.

OUTPUT: 

World Record set.