Young Living

THE BRIEF: 

Build awareness, education and engagement for Young Living’s portfolio of wellness-inspired essential oils.  And let them smell for themselves. 

THE STRATEGY: 

Lavender is one of the most popular and familiar scents known for its calming effect – making it a perfect introduction to Young Living.   

THE CREATIVE: The Lavender Room 

Part meditative space and part sampling and pop-up shop—the Lavender Room immersed busy passers-by in the relaxing bliss of Young Living’s Lavender essential oil. Set up along Fifth Avenue at Union Square in New York City, the space gave busy holiday shoppers a place to “take a breather.” 

The space featured a quiet Zen-like room with a forest of more than 5,000 stems of fresh lavender where visitors could sit in peace for a few moments.

OUTPUT: 

2017 Silver Anvil Award for Events & Observances—Seven or Fewer Days (Consumer Events)