Hillshire Snacking

THE BRIEF: 

Curb the annual dip in sales after Labor Day when the busy back-to-school season subsides.  

THE INSIGHT:  

Hillshire Snacking is the perfect snack for busy parents who are on-the-go and scheduled-to-the-max. In fact, 54% of parents say keeping their homes clean costs them quality time with their kids. 

Parents are hungry for some down time. 

THE CREATIVE: Parent Time Off (PTO)

In partnership with nationwide home cleaning service Tidy, we launched an enticing digital contest that gave away 1,000 free deep cleans. 

Cumulatively, that equates to 125 days of PTO and 1,000 new snacking moments. 

THE OUTPUT: 

Digital Content Award finalist 2025

4% sales volume increase in critical 4-week period

1,700 submissions in 2 weeks 

155M impressions

160K social engagements