Teletubbies

THE BRIEF: 

Once the talk of the town, the Teletubbies had lost their way in relevance and pop culture. The effervescent brand was looking for a way to burst back into culture. 

THE INSIGHT:  

Amidst the uncertainty of a global pandemic, Millennials were craving simple, joyful nostalgia.  And maybe a colorful hug.

THE CREATIVE: Big Hugs, Big Love 

Celebrating their rainbow-colored diversity and notable fashion flair, we launched the Teletubbies first-ever, limited-edition Pride fashion collection. In close partnership with GLAAD, 100% of the proceeds benefitted the organization through a direct-to-consumer e-commerce platform. 

Employing earned and social media, paid content on Tiktok and partnerships with influencers, the month-long campaign catapulted Teletubbies back into the spotlight.

THE OUTPUT: 

1.4B campaign impressions 

$100K in revenue for GLAAD