Clorox & Pine-Sol

THE BRIEF: 

Educate consumers how to safely and effectively use Clorox and Pine-Sol individually in different rooms of their house. 

THE INSIGHT: 

Did you know you could add a teaspoon of Clorox bleach to freshly cut flowers to keep them fresh longer? Did you know you could pre-treat laundry stains with Pine-Sol?  

Most consumers are unaware of how versatile and effective Clorox and Pine-Sol are to clean the everyday and the unexpected.

THE CREATIVE: The Cleaning MVP  

We brought together two powerhouses of cleaning house: Diane, the Pine-Sol lady and Vanessa Amara, the Queen of Clean on Tiktok.  In a content series, Diane and Vanessa playfully banter about the best uses for their cleaners in each room – while edutaining viewers eager to learn their secrets. 

OUTPUT: 

29.4K engagement on Instagram 

19.4K engagement on Tiktok