Modelo

THE BRIEF: 

Leverage Modelo’s partnership with Mexico National soccer play Edson Alvarez to galvanize Spanish-speaking Mexican/U.S. Latino soccer during the key summer selling season timed to COPA America.

THE INSIGHT:
Fútbol is not just a sport, but a poetic experience for adoring fans. 

THE CREATIVE:  La Bota Especial 

These fans deserved a one-of-a-kind way to celebrate the beautiful game during summer 2024.  We unveiled a golden beer mug crafted to the precise dimensions of Álvarez’s boot, which sparks magic on the pitch and causes stadiums to roar.

We unveiled La Bota Especial in a dramatic piece of content to invite fans to enter to win. 

OUTPUT:

36.5K social engagements

23.8M earned impressions