Engaging Gen Z

THE PASSION: 

While most marketers were focused on woo’ing millennial consumers, I was curious about the next generation on their heels: Gen Z  

THE WORK:  Engaging Gen Z 

In 2018, I developed the first-ever Gen Z insights offering from a global PR agency.  The goal was to help our colleagues, clients and marketers understand the implications for engaging with (not just marketing to) this “next-gen” consumer. 

After conducting a deep study, I authored white papers and served as a guest speaker at youth marketing and marketing conferences in the U.S. and Germany.  My Gen Z insights have been quoted in Forbes, PR Week, The Holmes Report, eMarketer and SheKnows Media.