THE PASSION:
It’s popular knowledge that the world is becoming more multicultural. Yet, marketing is still working to catch up.
Today’s younger generations are fueling the pace for marketers to tap into these lucrative audiences who earn influence, demand space at the table and expect representation.
THE WORK: Inclusive Marketing
With this cultural movement in mind and heart, I partnered with a handful of colleagues to share POVs, agency marketing materials and counsel around the critical importance of inclusive marketing for our clients.
Our POV is simple: when it comes to developing inclusive programming, embrace culture-first creativity.